Privacy Policy
Last updated: 16 February 2026
Tesseract Academy ("we", "us", "our") operates the website accounting.tesseract.academy. This policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data Controller
The data controller is Tesseract Academy. For any data protection queries, contact us at linas@thetesseractacademy.com.
2. What Data We Collect
We collect the following personal data:
- Lead magnet form: First name and email address, submitted voluntarily when you request our free guide.
- Discovery call booking: Name, email, and any information you provide through our booking widget (processed by GoHighLevel/LeadConnector).
- Analytics data: Anonymised usage data collected via Google Analytics 4 and Microsoft Clarity, including pages visited, time on site, and general location (country/city level). No personally identifiable information is collected through analytics.
3. Lawful Basis for Processing
- Consent (Article 6(1)(a)): When you submit your name and email to receive our guide, you consent to receiving the guide and occasional marketing emails. You can withdraw consent at any time by clicking "unsubscribe" in any email.
- Legitimate interest (Article 6(1)(f)): We use analytics to understand how visitors use our site and improve our content and services.
4. How We Use Your Data
- To send you the requested guide or resource
- To send occasional emails about AI automation for accounting firms (you can unsubscribe at any time)
- To facilitate discovery call bookings
- To improve our website and services through anonymised analytics
5. Third-Party Processors
We use the following third-party services to process data on our behalf:
- GoHighLevel (LeadConnector): CRM and email delivery — stores contact data and sends emails. Privacy policy
- Vercel: Website hosting. Privacy policy
- Google Analytics 4: Anonymised website analytics. Privacy policy
- Microsoft Clarity: Anonymised session recordings and heatmaps. Privacy policy
We do not sell, rent, or share your personal data with any third parties for their own marketing purposes.
6. Data Retention
We retain your contact data for as long as you remain subscribed to our emails. If you unsubscribe, your data will be removed from our active mailing list within 30 days. Analytics data is retained in anonymised form for up to 14 months.
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Erase your personal data ("right to be forgotten")
- Restrict processing of your data
- Object to processing based on legitimate interest
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent at any time without affecting the lawfulness of prior processing
To exercise any of these rights, email linas@thetesseractacademy.com. We will respond within 30 days.
8. Cookies
Our site uses cookies set by Google Analytics and Microsoft Clarity for anonymised analytics purposes. These help us understand how visitors use our site. You can disable cookies in your browser settings at any time.
9. Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated date.
10. Complaints
If you believe your data protection rights have been violated, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint.